Website Privacy Policy

Effective as of October 1, 2011

We at Well Hatched, Inc. (“Well Hatched,” “we,” “us,” or “our”) have created this Website Privacy Policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy relates to the online information collection and use practices of www.wellhatched.com (the “Website”).

By visiting our Website, you are accepting the practices described in this Privacy Policy.

The Information We Collect

When you submit your application materials and use the Website, you will provide us with certain personal and non-personal information about you (collectively, the “Information”). We do not collect any Information from you when you visit the Website unless you provide us with the Information voluntarily (for example, by registering to become a “Registered User,” submitting an application for review, or joining our e-mail list, etc.).

We may automatically collect other types of information when you visit the Website such as the IP address of your computer and what sections of the Website you visit.

Also, the Website may use “cookie” technology to help us collect non-personally identifiable information and to enhance your experience using the Website. Cookies are small packets of data that a website stores on your computer’s hard drive so that your computer will “remember” information about your visit. If you do not want the Website to place a cookie on your hard drive, you may be able to turn that feature off on your computer. Please consult your Internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from our Website, the Website may not function properly.

Accessing and Modifying Your Information

Registered Users may access, review, and make changes to their Information by clicking on the “Your Account” link on the Website and following the directions found there. If you want to update your preferences regarding what mailings and other information you want to receive from us, you may do so by sending us an e-mail at privacy@wellhatched.com.You should be aware, however, that it is not always possible to completely remove or modify information in our databases.

How We Use and Share the Information

If you provide us with Information through the Website, we may use the Information to send you e-mail newsletters, as well as to inform you about other products and services that may be available through Well Hatched or our third-party marketing partners. Also, we may share Information with others as described below.

We may employ other companies and individuals to perform functions on our behalf. Examples may include processing credit card payments, digital transmittal of application materials, data and information aggregation for market research and analysis, processing orders, providing marketing assistance, and providing customer service. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law. We may from time to time aggregate the Information for purposes of analysis and research in connection with relevant markets, industries, and services; however, the Information will not be aggregated on a personally identifiable basis. Except as otherwise set forth in this Privacy Policy, we will not share the Information with any third parties. If we or any of our affiliated companies (or all or substantially all of our assets or the assets of any of our affiliated companies) are acquired, we expect that the Information would be transferred along with the other business assets. To the extent permitted by law, we may also disclose Information when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing the Information is necessary or advisable, for example, to protect the rights, property, or safety of Well Hatched or others. This may include, for example, sharing information with other companies and organizations for fraud protection and credit risk reduction.

How We Protect Your Information

We strive to maintain reasonable physical, electronic, and procedural safeguards to secure the Information from loss, misuse and unauthorized access, disclosure, alteration, and destruction. However, we are unable to guarantee that security measures we take will not be penetrated or compromised or that the Information will remain secure under all circumstances.

Important Notice to Non-U.S. Residents

The Website is operated in the United States. If you are located outside of the United States, please be aware that any Information you provide to us will be transferred to the United States. By using the Website, participating in any of our services, and/or providing us with your Information, you consent to this transfer. In addition, Well Hatched may transfer personally identifiable Information to a third-party service provider (e.g., credit card processing company) if the third party confirms that it provides the same level of protection as Well Hatched. In such cases, notice and the opportunity to opt-out are not provided to you unless Well Hatched intends the service provider to use your personally identifiable Information for a purpose incompatible with the purpose for which it was collected. As noted above, notice and the opportunity to opt-out are provided to you if your personally identifiable Information is shared with a third party.

External Web Websites

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time without prior notice, and will post any changes on the Website as soon as they go into effect. Please be aware that, to the extent permitted by applicable law, our use of Information is governed by the Privacy Policy in effect at the time we use the Information. Please refer back to this Privacy Policy on a regular basis.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time without prior notice, and will post any changes on the Website as soon as they go into effect. Please be aware that, to the extent permitted by applicable law, our use of Information is governed by the Privacy Policy in effect at the time we use the Information. Please refer back to this Privacy Policy on a regular basis.

How to Contact Us

If you have questions about this Privacy Policy, please e-mail Well Hatched at privacy@wellhatched.com.